Sunday, October 10, 2010

Wang Yukun: Power in the Union Heavy Industry "butterfly"



See Wang Yukun the day, it is precisely the assumption of office in the United Changsha Heavy Industry Technology Development Co., Ltd. (hereinafter referred to as Zoomlion) Information Officer whole days a year, and he is also the first ever Zoomlion any full-time CIO. For now, Wang Yukun trip every two weeks back home in Beijing, the other most of the time in the office and Zoomlion from between one expert. And Wang Yukun floor with living in the experts there are many experts in the field like him.

"Now, the company's executive team has about 30% are professional managers hired from the outside, and have formed various echelon, of all ages a more complete management team." Company chairman Wang Yukun quoted as saying: " centuries together, not just one generation to the corporate good, our generation continues, the person must Nenggen come back. "

Zoomlion IT Minister Wang Yukun

In Zoomlion there is a very special department, called the "personnel department." "The fact is tube and train cadres of the department, they are responsible for discovery of new seedling from the outside, and the introduction to the companies. This is different HR functions, they focus on training and reserve personnel executives." Explained Wang Yukun said.

In fact, the introduction of talent is only in recent years, Zoomlion a "major move" part. In fact, look back to its history, Zoomlion never a lack of such high-profile "big move." In 1992, the founder Zoomlion carries "technology industry" and "Industrial Technology" of the dream, bold first step out of research institutes and went in the forefront of the times. In 2001, Zoomlion in less than eight years, the successful listing. In 2005, Zoomlion had become an internationally competitive and innovative enterprises.

However, the midday sun Zoomlion continued rise in rapid development in the same time, the new competitive landscape is also followed. In the distance Zoomlion factory within 15 km, has the birth of China's construction machinery industry in three listed companies, including two ranked in the world 50. To this end, Zoomlion again to change and Wang Yukun's arrival and its lead Zoomlion year completed a series of significant changes in information technology are among them.

System security

Wang Yukun before the arrival of Zoomlion information system is a "universal ERP". Back in the 90's, Zoomlion independently developed a management system. "One started customer management, and later increased production management, process management, and so more and more features, almost Suoyou function has one point." However, Wang Yukun 璁や负, this "universal ERP" Qi Shi as ZOOMLION of Fazhan has achieved a lot, but later with the expansion of business scale, the system seems to have been insufficient.

"United is not never considered in the new system, in fact, did the number of attempts, but ultimately failed." Wang Yukun defeated in a so-called final attempt to deploy a new system that is considered on the line in 2002 a set of Oracle CRM system.

Wang Yukun analysis of the circumstances that the biggest problem is thought not ready, we still lack of understanding, "there it shall not have it does not matter." The reason why this happens, because the company has developed a certain set of customer relationship management software, has already been using the Kingdee financial software integration. As it has been used to the old system, the financial department heads do not want to change the new system. Because of the financial sector, conflict, end the CRM project to nothing.

"At that time they all branch offices, there is no division, fragmentation, high costs of communication." Wang Yukun said, "At the time of construction machinery industry are still struggling with management, business development soon, the management structure unstable, so big scale systematic information can not advance. "

However, this situation since 2005 has changed. That time, Zoomlion in the new competitive situation, put forward a professional, shares, international into the direction of the "fission, fusion" strategy, its core meaning is that the upper and lower chain extension of the main industry first fission, after fusion. Extends up and down in the industrial chain, the Zoomlion creatively from a management, technology, culture, capital and other areas of cooperation in integrated plant and incorporated into the Zoomlion unified supply chain management system, thereby strengthening radiation on the upper reaches of supporting enterprises, give full play to the Union in the industrial chain in the main role and leading role in promoting the industry ecosystem, particularly the common prosperity of local supporting businesses. The "fission, fusion," the idea is that the tour by product category, company set up the basic unit, each unit will be relatively independent in the face of the market, its functions include the development and trial products, production and sales of conventional products, after-sales service, and all other business processes.

"In 2006, the gradual shaping of this strategy, business unit systems are almost completed. 2007 to 2008, the company has conducted a large number of mergers and acquisitions to further strengthen and improve the division system." Wang Yukun introduced in 2007, the company began consider a new round of upgrading its information technology. "Especially to the 2008 Zoomlion Information wind direction changes, IT departments are looking for previous operations on the system, is now the division IT department on the system requirements. However, when there is no complete plan, who do not know exactly where to do that, how to do it. "Moreover, when the company most of the leading construction machinery are born, not in-depth understanding of the information, for specific projects is the signature should not be a" headache . " To this end, the company CEOs committed to the Division must be in the year prior to September 1, to find a suitable person to assume the work of information.

Although the change is several times, before and after the final few candidates failed to stay, but Wang Yukun or officially on August 24 that year the arrival of the.

IT Support

"After the arrival of the first three months I have been with the division chiefs 'fight'." Wang Yukun told reporters. In fact, Wang Yukun is completed with three months of his company's overall IT system construction plan. However, the "lucky" is that Wang Yukun "noise" out of the planning was almost did not encounter any obstacles in the case of the company passed the high-level recognition.

In this plan, Wang Yukun made "transparent, efficient and controlled," the overall objective. "The company gets bigger, the boss's hand shortened, and uncertainty in the mind the circumstances of each business unit. Furthermore, the efficiency of the Division also declined." This is Wang Yukun found during the preliminary investigation and the circumstances, therefore, he hoped information through transparent information system to manage the efficient and controlled business.

However, Wang Yukun do not believe that this goal can be achieved in a short time, "at least three to five years under ideal conditions to take three years, if the middle of unexpected difficulties, or perhaps it needs five years. If this Kan into a particularly fast process to end the fighting, then this project certainly die, are certainly hard to do so, this is the law of the industry. "

Among the specific plan, divided into two levels, the group control level and division level. At the group level, Wang Yukun that the "control" as the core, improve office efficiency and monitoring capabilities, property systems, office systems, human resources systems are vertical applications, always in the end does not allow division set up its own independent system.

In the division level, while the core is a product launch, including product design, manufacturing and after-sales service. "It's part of the system is the division to build their own, but the brand is seeking reunification, specifically, is 500,000 yuan or more individual items to be brand unification, to find a variety of small companies do not allow." Wang Yukun said that to achieve focus control of the brand must be uniform enforcement of the rules.

One year later, according to initial planning, Zoomlion completed the group of OA system upgrade, PLM system, two completed, financial leasing system on-line, on-line spare parts management system, ERP system, which is nearing completion ... ... executives on Wang Yukun job evaluation is only two words "effective."







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